UK Marketplace Guides, Comparisons and Calculators
Choose where to sell, check what you could keep and find the guidance for your next listing. Explore UK marketplace guides and free tools for eBay, Vinted, Depop, Amazon, Etsy, TikTok Shop and Facebook Marketplace.
What do you need help with?
You do not need to read everything. Pick the route that matches the decision in front of you.
I’m new to reselling
Follow the beginner roadmap from your first product idea through sourcing, pricing, listings, shipping and records.
Start the UK reseller roadmapI’m deciding what stock to buy
Research demand, resale value and your maximum buying price before committing money to stock.
Explore Sourcing & StockI’m choosing where to sell
Compare marketplaces before opening another account or moving your stock to a different platform.
Find a marketplace comparisonI want to check the numbers
Work through pricing, profit, margin and marketplace costs before deciding what the sale needs to achieve.
Explore Pricing & ProfitFind your platform’s guides and tools
Already know where you want to sell? Start with that platform’s guide, then use the relevant SellerStack tool to check your product figures.
eBay UK
Find help with account types, listings, selling costs and dispatch, plus a dedicated hub of eBay resources.
Vinted UK
Explore listing, pricing and postage guidance, with tools for checking what remains after your own costs.
Depop UK
Plan your listings and pricing, then account for payment costs and any optional promotion in your estimates.
Amazon UK
Explore the Amazon selling process and assess product costs, marketplace charges and FBA fulfilment estimates.
Etsy UK
Explore shop setup, product eligibility and pricing. Check the selling costs relevant to your planned Etsy listings.
TikTok Shop UK
Explore the selling workflow and check how your applicable commission and other costs affect the numbers.
Facebook Marketplace UK
Explore local selling, buyer negotiation, collection and delivery decisions. Facebook Marketplace can be especially useful for bulky, lower-margin or location-sensitive stock where local selling changes the fulfilment equation.
Check the product opportunity as well as the marketplace
A marketplace can look attractive on fees and still be a poor fit for a particular item. Research demand, realistic resale value, condition, competition and your buying limit before committing money.
Want your own online store?
Marketplaces provide built-in audiences and selling infrastructure. An independent store gives you more control over branding, customer experience and operations, but you also take on more responsibility for traffic, conversion and store management.
That is why SellerStack keeps Shopify separate from the marketplace comparison rather than pretending it works like eBay, Vinted or Amazon.
Explore the independent-store route when you are ready to compare marketplace selling with running your own storefront.
Read the Shopify UK guide → Use the Shopify Fees & Profit Calculator →Which marketplace fits your stock?
The lowest headline fee is only one part of the decision. Consider the price you could achieve, your likely buyers and the work needed to complete each sale.
eBay vs Depop vs Vinted
Compare the three platforms through a profit lens. Use the guide to weigh selling costs and marketplace fit, then test your own figures.
Read the three-platform profit comparisonSelling Clothes Online in the UK
Compare eBay, Depop and Vinted from a beginner perspective when you are deciding where unwanted clothes or resale fashion stock may fit.
Compare clothing platforms as a beginnereBay vs Amazon
Explore two different selling models and consider how listing, fulfilment and operating costs could shape your choice.
Compare eBay and Amazon for UK sellersMarketplace fee and profit calculators
Use the comparison calculator to test a product across platforms. For a closer look at one marketplace, choose its dedicated tool below.
- eBay Fee & Profit Calculator Estimate the costs of your planned eBay sale.
- Vinted Profit Calculator Allow for stock and optional selling expenses.
- Depop Fee & Profit Calculator Model payment and promotional costs.
- Amazon FBA Profit Calculator Include fulfilment and product costs.
- Etsy Fee & Profit Calculator Estimate selling costs and your remaining profit.
- TikTok Shop Fee Calculator Use the commission relevant to your sale.
Need a platform-independent calculation? Use the Reseller Profit Calculator , or browse all free SellerStack tools .
Continue the rest of the selling decision
Your marketplace is only one part of the sale. Move into the specialist SellerStack Hub that matches what you need to solve next.
Pricing & Profit
Check selling prices, costs, profit, margin, ROI and break-even before you rely on the marketplace headline fee.
Listings & Selling Skills
Improve photographs, titles, descriptions and weak listings once you know where the item will be sold.
Shipping & Fulfilment
Plan the packed parcel, compare current shipping options and make fulfilment part of the profit decision.
Tax, Records & Business
Understand HMRC topics, VAT, bookkeeping and the records behind your online selling activity.
SellerStack’s tax resources provide general information, not personalised tax advice. Check current HMRC guidance or speak to an accountant about your circumstances.
Marketplace hub questions
Where should I start if I have never sold online?
Start with the Start Reselling Hub for the full beginner pathway. From there, use the complete beginner guide when you want the detailed walkthrough, then move into the marketplace, sourcing and pricing resources that match your next decision.
Which guide should I read for eBay, Depop and Vinted?
Use the eBay, Depop and Vinted profit comparison when deciding between platforms. For setup and listing help, choose the relevant individual guide in the platform section above.
Can the comparison calculator tell me where an item will sell fastest?
No. It compares estimates based on the figures and settings used. It does not predict demand, selling speed or a guaranteed sale price. Research comparable items and consider the time you will spend creating listings and fulfilling orders.
Why is Shopify separate from the marketplace comparison?
Shopify is an independent commerce platform rather than a marketplace with one shared buyer audience. Use the Shopify UK guide when you want to explore running your own store, and use the marketplace comparison when you are comparing eBay, Amazon, Etsy, TikTok Shop, Vinted and Depop.
How is this hub different from the tools directory?
This hub organises guides and tools around marketplace choice. The tools directory covers a wider range of calculations, including sourcing, pricing, shipping and VAT. Use whichever matches your immediate question.
Keep your profit checks in one place
Get the UK Reseller Profit Toolkit for profit formulas, fee comparison notes, sourcing checks and pricing guidance you can return to.
Visit the toolkit page to sign up by email.