SellerStack respects your privacy and is committed to handling personal information responsibly.

This Privacy Policy explains what information may be collected when you use the SellerStack website, why it may be collected, how it may be used and the choices available to you.

It applies to the SellerStack website, including our calculators, checkers, guides, downloadable resources and email communications.

1. About SellerStack

SellerStack is an independent online resource providing calculators, tools, educational guides and resources primarily for UK online sellers and resellers.

For questions about this Privacy Policy or how your personal information is handled, you can contact:

SellerStack
Email: info@thesellerstack.com

2. Information We May Collect

The information collected depends on how you interact with SellerStack.

This may include:

Information You Provide

You may provide information directly when you:

• subscribe to SellerStack emails;
• request a free toolkit or other downloadable resource;
• contact SellerStack; or
• otherwise submit information through a form on the website.

Depending on the form or service, this may include your email address and the contents of any message you send.

Website and Analytics Information

Where permitted by your cookie choices, information about how visitors use SellerStack may be collected through analytics technologies.

This can include information such as:

• pages visited;
• approximate location based on IP address;
• browser and device information;
• referral source;
• interactions with the website; and
• general website usage information.

We use this type of information to understand how SellerStack is being used and to improve the website, tools and content.

3. Information Entered Into SellerStack Calculators

SellerStack provides calculators and checkers that allow visitors to enter figures such as selling prices, product costs, shipping costs, marketplace fees and other business-related values.

SellerStack does not store the figures you enter into our calculators and checkers.

The information you enter is used to generate the requested calculation and is not intentionally retained by SellerStack after you use the tool.

You should avoid entering personal, confidential or sensitive information into calculator fields.

4. How We Use Information

Where applicable, information may be used to:

• provide requested resources or services;
• deliver SellerStack email communications;
• respond to enquiries;
• operate and maintain the website;
• understand how visitors use SellerStack;
• improve calculators, tools, guides and website usability;
• measure the effectiveness of our content;
• protect the website against misuse, fraud or security threats;
• comply with applicable legal obligations; and
• establish, exercise or defend legal rights where necessary.

We do not use information for purposes that are incompatible with the reason it was collected.

5. Email Subscriptions and Free Resources

SellerStack may allow you to provide your email address to receive a free toolkit, downloadable resource, newsletter or other email content.

Where you subscribe, your email address may be processed using our email service provider to deliver the requested resource and relevant SellerStack communications.

You can unsubscribe from marketing emails at any time by using the unsubscribe link included in those emails.

Unsubscribing from marketing communications does not necessarily prevent us from sending essential administrative messages where these are necessary in relation to a service you requested.

6. Cookies and Similar Technologies

SellerStack uses cookies and similar technologies for essential website functionality and, where you provide consent, for purposes such as analytics.

We use a cookie consent system that allows visitors to accept or reject non-essential cookies and manage their preferences.

Non-essential cookies that require consent are intended to be used in accordance with the choices you make through these controls.

You can change your available cookie preferences using the cookie controls provided on the website.

For more information about the cookies and similar technologies used by SellerStack, please see our Cookie Policy.

7. Analytics

SellerStack may use analytics services to understand how visitors interact with the website.

Analytics can help us understand information such as which pages are visited, how visitors reach SellerStack and how people interact with our content and tools.

Where analytics cookies or similar technologies require consent, they should only be activated in accordance with the preferences you select through our cookie consent controls.

Analytics information is generally used in aggregated or statistical form to improve SellerStack.

8. Third-Party Services

SellerStack uses third-party services to help operate the website and provide particular features.

These may include services relating to:

• website hosting;
• email delivery and subscriber management;
• website analytics;
• cookie consent management;
• security and performance; and
• other technical website functions.

These providers may process information on our behalf where necessary to provide their services.

Some third-party services may operate under their own privacy policies and terms.

9. External and Affiliate Links

SellerStack contains links to third-party websites, including links that may be affiliate links.

When you follow an external link, you leave SellerStack and the privacy practices of the destination website apply.

SellerStack does not control how third-party websites collect or use your information.

We recommend reviewing the privacy policy of any third-party service before providing personal information.

For information about our commercial relationships and affiliate links, please see our Affiliate Disclosure.

10. Legal Bases for Processing

Where UK data protection law applies, we process personal information only where there is an appropriate legal basis.

Depending on the circumstances, this may include:

Consent — for example, where you consent to certain non-essential cookies or marketing communications.

Legitimate interests — where processing is reasonably necessary to operate, secure, understand or improve SellerStack and those interests are not overridden by your rights.

Contract or steps requested by you — where processing is necessary to provide something you have specifically requested.

Legal obligation — where information must be processed to comply with applicable law.

The appropriate legal basis depends on the particular processing activity.

11. How Long We Keep Personal Information

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including where necessary to satisfy legal, accounting, security or operational requirements.

For example, email subscriber information may be retained while you remain subscribed and for an appropriate period afterwards where necessary for record-keeping or compliance purposes.

Retention periods may vary depending on the type of information and why it is being processed.

As explained above, figures entered into SellerStack calculators and checkers are not stored by SellerStack.

12. Sharing Personal Information

SellerStack does not sell your personal information.

Information may be shared with service providers where reasonably necessary for them to provide services used to operate SellerStack, such as hosting, email, analytics or website technology providers.

Information may also be disclosed where required by law or where reasonably necessary to protect legal rights, prevent misuse or respond to legitimate legal requests.

We do not share personal information with third parties simply so they can independently market unrelated products or services to you.

13. International Data Transfers

Some service providers used by SellerStack may process information outside the United Kingdom.

Where personal information is transferred internationally, appropriate safeguards should be used where required by applicable data protection law.

The safeguards available depend on the provider, destination and circumstances of the transfer.

14. Your Data Protection Rights

Depending on the circumstances and applicable law, you may have rights relating to your personal information, including the right to:

• request access to personal information held about you;
• request correction of inaccurate or incomplete information;
• request deletion of personal information in certain circumstances;
• request restriction of processing;
• object to certain processing;
• withdraw consent where processing is based on consent; and
• request transfer of certain information where the right to data portability applies.

These rights are not absolute and may be subject to legal exceptions.

To make a privacy-related request, contact:

info@thesellerstack.com

We may need to take reasonable steps to verify your identity before responding to certain requests.

15. Complaints

If you have concerns about how SellerStack handles your personal information, please contact us first so that we have an opportunity to address them.

You may also have the right to complain to the UK supervisory authority for data protection, the Information Commissioner’s Office (ICO).

16. Security

We take reasonable technical and organisational measures intended to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

However, no internet-based system can be guaranteed to be completely secure.

You should therefore take reasonable precautions when submitting information online.

17. Children’s Privacy

SellerStack is intended as a resource for people engaged in or learning about online selling and is not specifically directed at children.

We do not knowingly seek to collect personal information from children through SellerStack.

If you believe a child has provided personal information to SellerStack inappropriately, please contact us.

18. Changes to This Privacy Policy

We may update this Privacy Policy when our website, services, third-party providers or legal obligations change.

When material changes are made, the updated version will be published on this page, and the Last updated date will be revised.

19. Contact Us

For questions, concerns or requests concerning this Privacy Policy or your personal information, contact:

SellerStack
Email: info@thesellerstack.com