What fees does the Amazon calculator include?

This Amazon fee calculator includes referral fees, FBA fulfilment fees (if selected), VAT on fees, shipping costs, and product costs to calculate your net profit and margin.

Do UK Amazon sellers pay VAT on fees?

Yes, Amazon charges 20% VAT on seller fees in the UK. This calculator automatically includes VAT in the total fee calculation.

Does this calculator work for FBA and FBM?

Yes, you can select FBA (Fulfilled by Amazon) or FBM (Fulfilled by Merchant). The calculator adjusts fees accordingly.

What is Amazon’s referral fee in the UK?

Amazon referral fees typically range from 8% to 15% depending on the product category. You can adjust the percentage in the calculator.

How accurate is this Amazon fee calculator?

This calculator provides a close estimate based on standard Amazon UK fees. Actual fees may vary slightly depending on category, promotions, or account type.

How can I increase profit on Amazon?

To increase profit, use product research tools to find high-demand items, optimise listings with keywords, control costs, and always calculate fees before listing products.

eBay UK vs Depop vs Vinted: Which Platform Makes You More Money in 2026?

Choosing where to list your inventory can instantly make or break your online business margins. If you choose incorrectly, you risk either bleeding profits to heavy marketplace commissions or leaving your items sitting dormant for months due to a lack of a target audience.

In 2026, the UK reselling market is defined by a massive battle for fashion dominance between three distinct platforms: eBay UK, Depop, and Vinted.

This guide provides a comprehensive comparison of current fee structures, payment processing frameworks, domestic shipping setups, and distinct buyer behaviours. We’ll walk through exact math profiles so you can see exactly where your stock will generate the highest net profit.

Affiliate Disclosure: This post contains affiliate links. If you click through these links and make a purchase or sign up for a service, we may earn a small commission at no additional cost to you. We only recommend tools, products, and services that we have personally vetted, tested, and believe will genuinely help you scale your reselling business. As an Amazon Associate, we earn from qualifying purchases.

Quick Summary — Which Platform For What?

eBay UK: The ultimate platform for massive reach across diverse categories. It remains the gold standard for electronics, collectables, designer brands, and vintage items. While business fees are structured, its native traffic volume is unmatched.
Depop: The premier destination for trend-led fashion, modern streetwear, and vintage garments. It features a highly visual, social media-style interface targeted directly at Gen-Z buyers who are willing to pay a premium for curated aesthetics.
Vinted: The undisputed king of high-speed, casual secondhand clothing clearances. Featuring zero standard selling fees for everyday users, it functions as a streamlined, high-volume marketplace for fast-moving fashion.

How We Compare Platforms (What Matters to Profit)

To determine exactly which platform will generate the highest net returns for your specific inventory, we analyse five core pillars:

Upfront and Backend Seller Fees: The percentage the platform takes from your gross transaction value.
Payment Processing Surcharges: Hidden processing fees tied to merchant banking tools.
Shipping Operational Mechanics: Whether the buyer or seller bears the financial risk and logistical burden.
Audience Intent & Pricing Caps: The maximum price a consumer on that platform is willing to pay for a specific brand.
Algorithmic Sell-Through Speed: How fast a listing converts into liquid cash.

To avoid costly platform pitfalls before launching your store, review our analysis of 10 Beginner Reseller Mistakes That Cost UK Sellers Money (And How to Avoid Them).

2026 UK Marketplace Fee Comparison Table

Marketplace commissions shift frequently as platforms adjust to capture market share. This table reflects the updated 2026 fee changes across the United Kingdom:

Platform Asset	Variable Seller Commission	Processing Fees	Optional Listing Surcharges
eBay UK	Private Sellers: 0% on most categories. Business Tiers: 9.9% to 12.9% depending on category.	Under £10: 30p flat fee. Above £10: 40p flat fee.	Promoted Listings Standard (Capped at 2%–3% dynamic ad rates).
Depop UK	0% Platform Fee (Abolished for UK listings).	2.9% + 30p via Depop Payments.	Boosted Listings: 8% fee applied exclusively if an item sells via a boost click.
Vinted UK	0% Platform Fee for standard consumer accounts.	£0.00 (Completely covered inside the buyer’s protection fee).	Item Bumps: Variable daily fees. Wardrobe Showcases: Multi-day visibility boosts.

📊 Want to dive deeper into the technical mechanics of multi-platform processing charges? Read our comprehensive documentation: How to Calculate Marketplace Fees: eBay, Amazon, and Vinted (2026 Guide)

Real-World Math: Selling a Jacket for £30

To see how these fee structures impact your actual bottom line, let’s run a practical scenario for a standard UK business entity selling a mid-tier pre-owned jacket:

Gross Sale Price: £30.00
Inventory Sourcing Cost (COGS): £8.00
Domestic Tracked Postage: £3.50
Platform VAT Surcharge: 20% (UK standard applied directly to marketplace service fees)

1. The eBay UK Calculation (Business Tier)

Variable Category Fee (12.9% on £33.50 Gross with Shipping): £4.32
Fixed Per-Order Fee (New 2026 Rate for Transactions >£10): £0.40
20% UK VAT on Marketplace Fees: £0.94
Total eBay Fees: £5.66
Net Take-Home Profit: £12.84 (True Profit Margin: 42.8%)

2. The Depop UK Calculation (0% Selling Fee Era)

Platform Commission: £0.00
Payment Processing Fee (2.9% of £30.00 + 30p flat): £1.17
20% UK VAT on Processing Fee: £0.23
Total Depop Fees: £1.40
Net Take-Home Profit: £17.10 (True Profit Margin: 57.0%)

3. The Vinted UK Calculation

Platform Commission: £0.00
Payment Processing: £0.00
Shipping Cost: £0.00 (Paid directly by the buyer via an automated in-app label)
Total Vinted Fees: £0.00
Net Take-Home Profit: £22.00 (True Profit Margin: 73.3%)

Beyond the Fees: What Actually Affects Your Take-Home Profit?

While Vinted wins on raw fee retention, looking only at fees can be a dangerous trap. You must analyse the broader behavioural patterns of each marketplace to protect your long-term bottom line.

1. The Checkout Friction Effect

Because Vinted shifts all platform monetisation onto the consumer via a mandatory Buyer Protection Fee (typically 5% + a flat 70p added at checkout), buyers are highly price-sensitive. A jacket that commands an easy, friction-free £45.00 sale from an eBay buyer might only receive lowball offers of £20.00 on Vinted because buyers calculate their compounding checkout fees and shipping costs.

2. Algorithmic Traffic Control

eBay’s Cassini Engine: Prioritises deeply structured metadata, historical top-rated account metrics, and complete item specifications. It offers slower, highly predictable, long-tail sales loops.
Depop’s Visual Feed: Functions much like Instagram. It prioritises eye-catching model styling, explicit aesthetic descriptions, and consistent daily inventory updates.
Vinted’s High-Velocity Scroll: Driven heavily by chronological sorting and instant bargain hunting. Items either sell within the first 48 hours of listing or drop down the feed, requiring an intentional “Item Bump” to regain momentum.

🛠️ The Reseller’s Core Sourcing & Optimisation Stack

To scale your monthly revenue across these platforms without drowning in manual work, utilise these specialised tools:

For Comprehensive Cross-Listing: Use tools like Vendoo or OneCart to draft an item once and instantly push it to eBay, Depop, and Vinted simultaneously, automatically delisting the item the moment it sells.
For Margin and Fee Protection: Never guess your take-home payouts. Test your pricing variations instantly using our specialised platform tools: eBay Calculator, Depop Calculator, or the Vinted Calculator.

Practical Multi-Channel Selling Strategy

Smart UK operators don’t limit themselves to a single platform. Instead, they leverage a strategic multi-channel network:

The Core Validation Test: Start by cross-listing 10 target items across all three applications. Carefully track your rolling sell-through rate, final realised prices, and average days-on-market over a 30-day testing window.
Category Routing: Route high-end menswear, Y2K streetwear, and graphic vintage items directly to Depop. Route general collectables, home items, electronics, and heritage brands to eBay. Use Vinted to clear out low-margin, high-volume everyday fashion assets.
Built-In Negotiation Space: Vinted and Depop run entirely on a digital offer culture. Always list your items 10% to 20% higher than your true baseline target price to give yourself plenty of room to accept buyer offers without destroying your margins.

Frequently Asked Questions (FAQ)

Which platform has the lowest overall seller fees in the UK?

Vinted remains the overall leader for low seller fees, charging a 0% commission while completely passing processing and shipping costs onto the buyer. Depop is a close second for fashion, charging 0% commission and requiring only a baseline 2.9% + 30p payment processing fee.

Do I need to report my earnings from these platforms to HMRC?

Under the current digital platform reporting rules, marketplaces automatically share your transaction volume directly with HMRC once you cross specific thresholds (typically 30 items or £1,700 in gross sales in a calendar year). If you are simply clearing out old personal property at a loss, this is not taxable. However, if you are buying or manufacturing stock with the clear intention of reselling for a profit, you are operating a business and must register for self-assessment.