FREE UK SHOPIFY SELLER TOOL · UPDATED FOR 2026
Shopify Fees &
Profit Calculator UK
Calculate Shopify payment fees, profit per order, margin, ROI and monthly profit using your real store costs.
What Does It Really Cost to Sell Through Shopify?
Shopify profitability involves more than the payment-processing charge on an individual order.
A realistic calculation can include product cost, Shopify Payments or external processor fees, shipping, packaging, advertising, apps, your Shopify subscription and other recurring store expenses.
The SellerStack calculator combines those costs to estimate profit per order, profit margin, ROI, monthly profit, break-even selling price and the approximate cost difference between Shopify plans.
Reviewed for Shopify UK: October 2026
Shopify plan prices, payment-processing rates, transaction fees, international-selling charges and product features can change.
SellerStack periodically reviews the assumptions used by this calculator, but sellers should check the rates shown in their own Shopify admin before making important pricing or plan decisions.
How to Use the Shopify Fees & Profit Calculator
Start by matching the calculator to the Shopify setup you actually use, then enter the economics of a typical order.
1. Select Your Shopify Plan
Choose Basic, Grow or Advanced and select the billing frequency that reflects your subscription.
2. Choose Your Payment Setup
Select Shopify Payments, a third-party provider or a custom rate where the figures shown in your own Shopify account are different from the calculator preset.
3. Enter Your Order Revenue
Add the product selling price and any delivery amount charged separately to the customer.
4. Add Your Variable Costs
Include product cost, actual shipping, packaging, advertising and other expenses that arise because the order happened.
5. Add Your Monthly Store Costs
Enter expected monthly order volume, app subscriptions and other recurring store costs so they can be allocated across your orders.
6. Review Order and Monthly Profit Together
Check profit per order alongside monthly profit, margin, ROI, break-even price and the Shopify plan comparison.
Use your actual Shopify rate when available
Published Shopify rates are useful planning defaults, but the rate shown inside your own Shopify Payments settings is the better input when it differs from the preset.
Shopify Basic vs Grow vs Advanced UK
Shopify plans combine a recurring subscription with different payment rates and platform features.
Shopify currently lists the following UK headline prices and standard online card rates:
| Plan | Monthly Billing | Annual Billing Equivalent | Standard Online Card Rate |
|---|---|---|---|
| Basic | £25 / month | £19 / month | 2% + £0.25 |
| Grow | £65 / month | £49 / month | 1.7% + £0.25 |
| Advanced | £344 / month | £259 / month | 1.5% + £0.25 |
These are headline UK rates for the specified standard online card transaction. Different payment methods, card types, international cards or negotiated account arrangements can use different rates.
How Shopify Payments Fees Affect Profit
Shopify Payments processes eligible customer payments directly through Shopify.
The cost depends partly on your Shopify plan and the payment method used by the customer.
Standard Online Cards
Current published rate: 2% + £0.25
Standard Online Cards
Current published rate: 1.7% + £0.25
Standard Online Cards
Current published rate: 1.5% + £0.25
Rates Can Differ
Amex, international cards, Klarna and other supported payment methods can use different processing rates.
Payment fees are only one part of Shopify profitability
A £1 payment-processing fee matters, but a £10 customer-acquisition cost or £6 fulfilment cost may have a much larger effect on the final order profit.
Shopify Payments vs Third-Party Payment Providers
If Shopify Payments is used as your sole payment provider, Shopify states that its third-party transaction fees do not apply to orders processed through Shopify Payments.
When an eligible transaction is processed through an external payment provider, two separate costs can become relevant:
- The external provider’s own processing fee
- Shopify’s plan-based third-party transaction fee
| Shopify Plan | Current Third-Party Transaction Fee |
|---|---|
| Basic | 2% |
| Grow | 1% |
| Advanced | 0.6% |
A third-party provider’s processing charge and Shopify’s third-party transaction fee are different costs.
If your transaction incurs both, include both. If you use Shopify Payments as your sole payment provider, do not add a third-party transaction fee that does not apply.
Variable Costs vs Fixed Shopify Store Costs
One of the most important differences between Shopify and a traditional marketplace is that Shopify businesses often carry recurring store costs even when no order is placed.
Costs That Change With Orders
- Product or stock cost
- Payment processing
- Shipping
- Packaging
- Advertising cost per order
- Fulfilment
- Other transaction-specific costs
Costs Paid Across the Store
- Shopify subscription
- Recurring app subscriptions
- Software
- Store-related services
- Other monthly overheads
Why Monthly Order Volume Changes Shopify Profit
Fixed expenses are spread across the orders your store generates.
Suppose your Shopify subscription, apps and other recurring store expenses total £60 per month.
| Monthly Orders | Fixed Cost Allocated per Order |
|---|---|
| 20 orders | £3.00 |
| 50 orders | £1.20 |
| 100 orders | £0.60 |
| 200 orders | £0.30 |
Allocated Fixed Cost per Order
Monthly Fixed Store Costs ÷ Monthly Orders = Fixed Cost per Order
A product can look profitable when the Shopify subscription and app costs are ignored, particularly when the store has low order volume.
When Can a More Expensive Shopify Plan Cost Less Overall?
A higher Shopify plan costs more each month but can offer lower payment rates.
At sufficient order volume, the reduction in payment-processing cost can offset some or all of the higher subscription.
Basic vs Grow on £50 Orders
Using annual-billing-equivalent UK prices and standard online card rates:
- Basic subscription: £19 per month
- Grow subscription: £49 per month
- Monthly subscription difference: £30
- Basic card percentage: 2%
- Grow card percentage: 1.7%
- Percentage difference: 0.3 percentage points
On a £50 order, the percentage-rate saving is approximately:
£50 × 0.3% = £0.15 per order
To recover a £30 monthly subscription difference through that payment-rate saving alone:
£30 ÷ £0.15 = approximately 200 orders per month
This simplified comparison considers only subscription and one payment-rate difference.
Shopify plans also differ in features, staff access, reporting, international-selling tools and other capabilities.
Advertising Cost Can Matter More Than Shopify Fees
Shopify gives you your own storefront, but it does not automatically provide marketplace demand for every product.
If you rely on paid advertising to generate orders, customer-acquisition cost can become one of the largest expenses in the transaction.
Suppose an order leaves £18 before advertising.
If it costs £4 to acquire the customer, contribution falls to £14.
If acquisition costs rise to £12, only £6 remains before any other expenses not already included.
Do not judge advertising only by revenue or return on ad spend. Also calculate what remains after product, payment, fulfilment and store costs.
Shipping Charged vs Actual Shipping Cost
Keep these two figures separate.
If a customer pays £4.99 for delivery but fulfilment costs you £6.20, shipping reduces the order contribution by £1.21 before considering any applicable payment-processing effect.
Offering free delivery can be commercially useful, but the courier still needs to be paid. Include that cost in the product economics.
Understanding Your Shopify Calculator Results
Estimated Profit per Order
The estimated amount remaining after the variable and allocated monthly costs included in your calculation.
Profit Margin
Shows how much of the order revenue remains as estimated profit after the included costs.
ROI
Compares the estimated profit with the product or stock cost entered.
Payment Fees per Order
Shows the estimated Shopify Payments or selected payment-provider costs for the transaction.
Fixed Cost per Order
Shows the portion of your Shopify subscription, apps and other monthly costs allocated to each expected order.
Estimated Monthly Profit
Projects the order economics across the monthly sales volume entered in the calculator.
Break-even Selling Price
Estimates the selling price required to cover the costs included in the calculation without generating a loss.
Orders Needed to Cover Fixed Costs
Estimates how many similar positive-contribution orders may be required to cover the store’s monthly fixed costs.
Money transferred from Shopify Payments to your bank account should not automatically be treated as business profit.
Inventory, advertising, shipping, apps, salaries, tax and other business expenses may be paid separately from the Shopify payout.
Shopify Profit Formula
Estimated Profit per Order
Order Revenue − Product Cost − Payment Fees − Shipping − Packaging − Advertising − Other Order Costs − Allocated Monthly Costs = Estimated Profit
Profit Margin
Estimated Profit ÷ Order Revenue × 100 = Profit Margin %
ROI
Estimated Profit ÷ Product Cost × 100 = ROI %
Worked Example: Calculating Shopify Profit per Order
Imagine a Basic Shopify store using the annual-billing-equivalent subscription and the standard UK online card rate.
| Order Detail | Amount |
|---|---|
| Customer payment | £40.00 |
| Product cost | − £12.00 |
| Shipping cost | − £3.50 |
| Packaging | − £0.60 |
| Advertising cost | − £4.00 |
| Shopify Payments at 2% + £0.25 | − £1.05 |
| Allocated fixed monthly costs | − £0.29 |
| Estimated profit | £18.56 |
The £0.29 fixed allocation assumes £29 of monthly Shopify and app costs spread across 100 orders.
Estimated profit margin:
£18.56 ÷ £40 × 100 = 46.4%
Estimated ROI on the £12 product cost:
£18.56 ÷ £12 × 100 ≈ 154.7%
This example uses simplified assumptions. Actual payment rates, tax treatment, returns, advertising costs, subscription charges and other store expenses can change the result.
What Is the Shopify Break-even Selling Price?
The break-even selling price is the approximate product price required to recover the costs entered into the calculator without producing an estimated profit or loss.
It can be useful when:
- Setting a new product price
- Planning a discount
- Reviewing rising advertising costs
- Checking higher supplier prices
- Testing a free-shipping offer
- Deciding whether an existing product is still viable
A product at break-even covers the entered costs but provides no estimated profit to reward the business for its capital, risk or work.
What Does Break-even Order Volume Mean?
The calculator also estimates how many similar orders may be required for their contribution to cover the store’s monthly fixed expenses.
Approximate Fixed-Cost Break-even Volume
Monthly Fixed Costs ÷ Contribution Before Fixed Costs = Orders Required
If each additional order loses money before fixed costs, increasing sales volume can make the problem larger rather than solving it.
Need to Work Backwards From a Profit Target?
Use the Product Pricing Calculator to estimate the selling price needed to cover your costs and reach your required profit.
International Shopify Sales and Currency Conversion
Selling internationally can introduce additional payment and currency costs.
Shopify currently lists a 2% Shopify Payments currency-conversion fee for UK stores when the customer’s payment currency differs from the payout currency and conversion is required.
From 6 April 2026, Shopify changed its currency-conversion fee calculation so the conversion fee is calculated directly on the gross order amount.
International card rates, Managed Markets charges, multi-currency payouts and other international-selling costs can also differ from a simple domestic GBP transaction.
Do not assume a margin calculated for a domestic UK order will be identical when the same product is sold internationally.
How Long Do Shopify Payments Take in the UK?
Shopify currently states that the minimum settlement time for Shopify Payments in the UK is 3 business days.
Banks can then require additional time before the money appears in your account.
A profitable Shopify product can still create cash-flow pressure if you need to pay suppliers, advertising or fulfilment costs before the customer payment reaches your bank.
Shopify Profit Margin vs ROI
Profit margin and ROI measure different parts of the business.
Profit Margin
Compares estimated profit with the revenue generated by the order.
It helps show how much of each pound of sales remains after the costs included in the calculation.
ROI
Compares estimated profit with the money invested in acquiring or producing the product.
It helps show how efficiently stock capital is being used.
How to Improve Shopify Profitability
1. Improve Product Cost
Better supplier pricing improves the economics of every unit sold.
2. Measure Customer-Acquisition Cost
Track how much advertising spend is required to generate an order, not just the revenue attributed to campaigns.
3. Review App Subscriptions
Small recurring app fees can accumulate. Remove software that no longer saves enough time, improves conversion or generates enough value to justify its cost.
4. Review Shipping and Packaging
Fulfilment costs often provide more room for improvement than small changes to payment processing.
5. Compare Shopify Plans at Your Actual Volume
A more expensive plan can sometimes make financial sense as transaction volume grows, but compare the complete plan value rather than payment rates alone.
6. Recalculate Existing Products
Supplier prices, advertising costs, apps and fulfilment charges change. A product that worked last year may not have the same economics today.
Common Shopify Profit Calculation Mistakes
1. Looking at Revenue Instead of Profit
A £20,000 sales month does not show what remains after stock, advertising, fulfilment, processing and overheads.
2. Ignoring the Shopify Subscription
The subscription is a real business cost even though it is not deducted separately from each customer order.
3. Forgetting App Costs
A store using multiple paid apps can build a significant recurring monthly software bill.
4. Ignoring Advertising
Customer-acquisition cost can materially change the true contribution from an order.
5. Using the Wrong Payment Rate
Payment rates can differ by plan, payment method, card type and store circumstances.
6. Forgetting Third-Party Transaction Fees
An external processor can involve both its own fee and a Shopify third-party transaction fee.
7. Treating Shipping Revenue as Profit
Delivery charged to the customer and the actual fulfilment cost are different figures.
8. Ignoring International Costs
Currency conversion, international cards and cross-border fulfilment can change the economics of overseas orders.
9. Choosing a Shopify Plan on Payment Rate Alone
Subscription cost and plan features also matter.
10. Assuming More Sales Always Mean More Profit
Scaling weak unit economics can increase turnover while making little improvement to the business result.
Before You Price or Scale a Shopify Product
- Have I used my current Shopify plan?
- Have I checked the payment rate that actually applies?
- Have I included the complete product cost?
- Have I included real shipping and packaging costs?
- Have I included advertising or acquisition cost?
- Have I included recurring app subscriptions?
- Have I allocated Shopify and other fixed costs across orders?
- Could third-party transaction fees apply?
- Could currency conversion apply?
- What is the break-even selling price?
- Does the product still work if advertising costs rise?
- Does the product still work at a discounted selling price?
Planning or Growing a Shopify Store?
Read the SellerStack Shopify UK guide for practical guidance on store setup, products, payments, pricing, fulfilment, marketing and profitability.
Price Smarter. Protect Your Margin.
Download the UK Reseller Profit Toolkit for profit and ROI worksheets, pricing checks, sourcing guidance and practical seller resources.
Related SellerStack Shopify & Profit Tools
Product Pricing Calculator
Work backwards from costs and a required profit to estimate the selling price you need.
Calculate Selling Price →Resale Profit Calculator
Calculate estimated profit after stock, selling, fulfilment and other costs.
Calculate Profit →ROI Calculator
Measure the estimated return generated by your product or inventory investment.
Calculate ROI →Break-even Calculator
Estimate the minimum selling price required to recover the costs entered.
Find Break-even Price →Shopify Fees & Profit Calculator FAQs
What does the Shopify Fees & Profit Calculator calculate?
It estimates payment fees, profit per order, profit margin, ROI, allocated monthly costs, monthly profit, break-even selling price and approximate Shopify plan costs.
What Shopify plans does the calculator support?
The calculator currently supports Shopify Basic, Grow and Advanced. Shopify Plus is not included because its pricing and account arrangements can differ from the standard plans.
How much is Shopify Basic in the UK?
Shopify currently lists Basic at £25 per month on monthly billing or the equivalent of £19 per month when billed yearly.
What is the Shopify Payments fee on Basic UK?
Shopify currently lists its standard UK online card rate for Basic from 2% plus £0.25. Other card and payment-method rates can differ.
Does Shopify charge transaction fees with Shopify Payments?
Shopify states that when Shopify Payments is used as the sole payment provider, its separate third-party transaction fees do not apply to orders processed through Shopify Payments. Standard payment-processing charges can still apply.
Does Shopify charge extra for a third-party payment provider?
Eligible transactions processed through an external provider can incur Shopify’s plan-based third-party transaction fee in addition to the external provider’s own processing charge.
What are Shopify’s UK third-party transaction fees?
Shopify currently lists third-party transaction fees of 2% on Basic, 1% on Grow and 0.6% on Advanced for applicable transactions.
Can I enter my own Shopify payment rate?
Yes. Use the custom-rate option when the processing rate shown in your own Shopify account differs from the calculator preset.
Does the calculator include Shopify apps?
Yes. Enter recurring monthly app costs and the calculator allocates them across the expected monthly order volume.
Does the calculator include advertising costs?
Yes. You can enter an advertising or customer-acquisition cost per order so it is included in estimated profitability.
What is Shopify break-even order volume?
It estimates how many similar positive-contribution orders may be needed to cover the fixed monthly Shopify, app and other store costs entered.
Does Shopify charge a currency-conversion fee in the UK?
Shopify currently lists a 2% Shopify Payments currency-conversion fee for UK stores when conversion between customer and payout currencies is required.
How long do Shopify Payments take in the UK?
Shopify currently states that the minimum UK settlement time is 3 business days. Additional bank processing time can apply before funds appear in your account.
Does the Shopify calculator include VAT?
The calculator does not separately calculate VAT liabilities or recoverable input VAT. VAT treatment depends on the business and transaction and should be handled separately where applicable.
Are SellerStack Shopify calculator results exact?
No. Results are planning estimates based on the figures entered and the fee assumptions configured in the calculator. Actual rates, payment methods, refunds, tax treatment and business expenses can differ.
Is the SellerStack Shopify Calculator free?
Yes. The Shopify Fees & Profit Calculator and SellerStack’s other seller calculators are free to use.
Calculate the Store Economics, Not Just the Payment Fee
Shopify gives sellers more control over their own storefront, but that also means profitability depends on costs that do not exist in the same way on many marketplace platforms.
Payment processing, subscriptions, apps, advertising, fulfilment and customer acquisition all need to be considered alongside the product itself.
Calculate profit per order, spread fixed costs across realistic sales volume and compare plans using your own numbers before changing prices or scaling spend.
Use the Calculator as a Planning Tool
The SellerStack Shopify Fees & Profit Calculator is provided for general planning and educational purposes.
Shopify subscription prices, payment-processing rates, third-party transaction fees, app costs, currency charges, international-selling fees and platform features can change. Calculator results are estimates and may not include every fee, refund, tax treatment or account-specific arrangement affecting your store.
SellerStack is independent and is not affiliated with or endorsed by Shopify.
Before making important pricing, payment-provider or Shopify-plan decisions, verify the rates shown in your Shopify admin and current official Shopify pricing information.
Know What Every Order Contributes Before You Scale
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