Amazon FBA vs. Merchant Fulfilled: A UK Seller’s Guide to Profit Margins
For UK e-commerce businesses operating on Amazon, choosing a fulfilment model is the most critical decision affecting net profitability. The choice between Fulfilled by Amazon (FBA) and Fulfilled by Merchant (FBM) goes far beyond simple logistics. It dictates your storage costs, packaging costs, labour requirements, and proximity to the Amazon Buy Box. While FBA offers…
