UK Marketplace Profit Comparison Calculator
Compare estimated fees, profit, margin and ROI across eBay, Amazon FBA, Etsy, TikTok Shop, Vinted and Depop using the same product figures. eBay Amazon Etsy TikTok Shop Vinted and Depop.
🚀 New to selling? Check out our Sell on eBay UK Beginner Guide and Sell on Amazon UK FBA Guide to learn how to price your products correctly.
Compare how the same product could perform across different marketplaces before you list. SellerStack helps you identify the strongest projected profit, lowest fee burden and best ROI based on the figures you enter. ROI based on the figures you enter..
UK Marketplace Profit Comparison Calculator
Compare estimated fees, profit, margin and ROI across eBay, Amazon FBA, Etsy, TikTok Shop, Vinted and Depop using the same product figures.
Product Details
Enter the figures that apply regardless of where the product is sold.
Other costs can include cleaning, repairs, labels, sourcing expenses or costs not already included below.
Choose Marketplaces
Select the platforms you want SellerStack to compare.
Marketplace Settings
Adjust the fee assumptions that apply to your sale.
🛒 eBay Fee settings Edit
Business seller final value fees can vary by category. Enter the rate applicable to your item.
Need a detailed calculation? Open eBay Calculator →📦 Amazon FBA FBA settings Edit
Amazon referral and FBA fees vary by category, price, dimensions and weight. Enter the rates applicable to your product.
Need full FBA analysis? Open Amazon FBA Calculator →🎨 Etsy UK shop settings Edit
🎵 TikTok Shop Commission settings Edit
TikTok Shop commission can vary. Enter the rate currently applicable to your product or seller account.
Need detailed TikTok analysis? Open TikTok Calculator →👕 Vinted Seller costs Edit
🧢 Depop Payment settings Edit
Enter Your Product Figures
Compare your expected profit across the selected UK marketplaces.
Complete the calculator to see which marketplace delivers the strongest projected result.
Marketplace Comparison
Estimated result using the same product figures.
| Marketplace | Fees | Profit | Margin | ROI | Result |
|---|---|---|---|---|---|
| Enter your figures to compare marketplaces. | |||||
*Illustrates how the per-sale profit difference could scale if the same product sold at the entered monthly volume.
Also consider demand, competition, selling speed, customer expectations, returns, fulfilment requirements and how well the product fits each marketplace.
SellerStack then compares projected profit, margin, ROI and marketplace fee cost across the platforms you selected.
Results are estimates based on the figures and fee settings entered. Category rates, advertising, promotions, VAT treatment, programme eligibility and account-specific charges may change the final result.
Compare Marketplace Profit in a Few Simple Steps
Enter one realistic product scenario and SellerStack compares how the same sale could perform across your selected UK marketplaces.
Enter Your Product Figures
Add your expected selling price, purchase cost, shipping, packaging and any other costs associated with the sale.
Select Your Marketplaces
Compare eBay, Amazon FBA, Etsy, TikTok Shop, Vinted and Depop — or choose only the platforms relevant to you.
Review Marketplace Settings
Adjust marketplace-specific fee assumptions where needed so the comparison reflects your product and selling setup.
Compare the Results
SellerStack ranks the selected platforms by estimated profit and shows margin, ROI and marketplace fee impact.
Use a realistic expected selling price rather than the highest listing price you can find. A comparison is only useful when the assumptions behind it are realistic.
Why Marketplace Choice Can Change Your Profit
The same product can produce very different results depending on where you sell it. Marketplace charges are only part of the equation — fulfilment, advertising, payment processing and seller-specific costs can all affect what you actually keep.
Compare Net Profit
See the estimated amount remaining after marketplace fees and the selling costs you enter.
Compare ROI
Understand which marketplace could generate the strongest return on the money invested in your stock.
See the Fee Impact
Identify how much of the sale could be absorbed by marketplace and fulfilment costs.
Make Better Decisions
Compare the numbers before choosing where to list instead of assuming the lowest-fee marketplace wins.
The Highest Profit Isn’t Always the Best Marketplace
A marketplace may leave more money on paper but still be the weaker selling option if demand is low or the product is a poor fit for its audience.
Are people actively buying this type of product there?
How quickly is your stock likely to turn into cash?
How many sellers are competing for the same buyer?
Consider fulfilment, messages, returns and listing effort.
Learn How Each Marketplace Works
Go beyond the fee comparison with practical SellerStack guides covering how each platform works, who it suits and what to consider before listing.
Need a More Detailed Marketplace Calculation?
The comparison calculator is designed for quick cross-platform analysis. Use the dedicated SellerStack calculators when you need marketplace-specific fee settings and deeper profit analysis.
Marketplace Comparison Calculator FAQs
Which marketplace has the lowest selling fees?
That depends on the marketplace, seller type, product category and optional services you use. A marketplace with lower fees may not necessarily produce the highest overall profit if your selling price, fulfilment costs or demand differ.
Which marketplace is most profitable for UK resellers?
There is no single marketplace that is always the most profitable. SellerStack compares the figures you enter so you can see which selected platform produces the strongest estimated result for that particular product.
Should I choose the marketplace with the highest profit?
Not automatically. Profit matters, but you should also consider demand, competition, expected selling speed, returns, seller workload and how well the product fits the marketplace audience.
Why are some marketplace fees editable?
Marketplace charges can vary by category, product, programme, seller status and optional services. Editable fee settings allow you to use figures that better reflect your own selling situation.
Are the calculator results exact?
No. The results are estimates based on the information you enter. Always verify the applicable marketplace charges before making an important sourcing, pricing or listing decision.
Compare the Numbers. Then Choose the Marketplace.
Marketplace fees can have a meaningful impact on profit, but the cheapest platform isn’t automatically the best place to sell. Compare your expected numbers first, then balance profit with demand, competition, selling speed and the amount of work required to complete the sale.
Buy Smarter. Sell Smarter. Grow Smarter.